Friday, July 16, 2010

Copper Wire Jewelers Magazine Issue 3

Check out our article in Issue 3 of Copper Wire Jewelers Magazine!

Thursday, July 15, 2010

Make a Statement!

The warm weather is upon us and it's the time we've all been waiting for - Summer Art Fairs!

When you've waited this long to unveil all those precious works of art you spent the Winter creating, then make a statement with your booth.

We all know what it's like to walk up to an art fair eagerly anticipating all the beautiful things we will see, quickly scanning all the booths to see which one peaks our curiosity the most, therefore, pulling us in first.

When setting up your booth space view it as if you were a customer. Ask yourself if your booth is one that creates the desire and intrigue required to make you walk past all the other booths just to see what is offered inside.

If you pass your own curiosity test, then you have succeeded in connecting with your customers on their most basic level, 'their need to know'.

It's take some work, and a little thinking outside the box, but if you try it you might surprise yourself and be rewarded for all your hard work in the end!